Alan Shamah is the founder of e.l.f. Cosmetics, an innovative cosmetics brand worth over $12 billion at its peak.
In this episode, Alan tells about his childhood, which was interrupted as his father passed away and Alan had to join the family business at a young age.
Alan reveals the mental and physical difficulties he faced throughout his time in business and tells the story of how e.l.f. was conceived. He touches on his experience selling a stake of his company to private equity and shares his advice to young adults looking to put themselves ahead.







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